Identified growth levers Brioni completes PPR's portfolio of luxury brands in men's fashion, which is currently enjoying strong growth, driven mostly by Asia.
Brioni's integration in PPR's Luxury division will boost the brand's potential. Brioni will indeed be able to benefit from PPR's expertise in supply chain, real estate, distribution, media, etc.
By joining PPR's Luxury division, Brioni will be able to exploit its exceptional legitimacy in men's fashion even better, by expanding its product ranges and accelerating its international expansion, notably in strong growth countries.
PPR nurtures a group of high-growth global brands distributed in more than 120 countries. PPR generated revenue of €14.6 billion in 2010 and had approximately 60,000 employees as of December 31, 2010.
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