the increase in the selling, general and administrative expenses expressed as a percentage of net sales was primarily due to increased personnel costs associated with our retail expansion.
income from operations for the fiscal 2005 first quarter increased $4.6 million, or 52 percent, to $13.4 million, or 8.6 percent of net sales, compared with $8.8 million, or 7.1 percent of net sales, for the fiscal 2004 first quarter.
retail segment
net sales from the retail segment, which includes the company's full-line retail stores, resort stores and outlet stores, increased 48 percent to $83.8 million in the fiscal 2005 first quarter, from $56.5 million in the fiscal 2004 first quarter. retail segment net sales represented 53.8 percent of the company's total net sales in the fiscal 2005 first quarter, compared with 45.4 percent in the fiscal 2004 first quarter.
the company opened five full-line retail stores during the fiscal 2005 first quarter for a total of 119 full-line retail stores in operation at the end of the fiscal 2005 first quarter, compared with 71 full-line retail stores at the end of the fiscal 2004 first quarter.
direct segment
"in terms of the direct segment, we continue to leverage the dual role of catalogs as both a sales vehicle and our principal means of print advertising to shift customers to our retail store and internet channels, while promoting the brand in an effective and affordable manner," pence said. f catalogs as both a sales vehicle and our principal means of print advertising to shift customers to our retail store and internet channels, while promoting the brand in an effective and affordable manner," pence said. "we believe our depth of experience in triple-channel retailing will provide further opportunities to explore and develop these synergies as we continue to grow the company."