direct segment net sales increased 6 percent to $71.9 million in the fiscal 2005 first quarter from $68.0 million in the fiscal 2004 first quarter.
direct segment net sales represented 46.2 percent of the company's total net sales in the fiscal 2005 first quarter, compared with 54.6 percent in the fiscal 2004 first quarter.
internet
internet net sales increased 18 percent to $41.1 million in the fiscal 2005 first quarter from $34.9 million in the fiscal 2004 first quarter.
internet net sales represented 57.1 percent of the direct segment's net sales in the fiscal 2005 first quarter, compared with 51.4 percent in the fiscal 2004 first quarter. internet net sales represented 26.4 percent of the company's total net sales in the fiscal 2005 first quarter, compared with 28.1 percent in the fiscal 2004 first quarter.
catalog
catalog net sales decreased 7 percent to $30.8 million in the fiscal 2005 first quarter from $33.0 million in the fiscal 2004 first quarter. catalog net sales represented 42.9 percent of the direct segment's net sales in the fiscal 2005 first quarter, compared with 48.6 percent in the fiscal 2004 first quarter. catalog net sales represented 19.8 percent of the company's total net sales in the fiscal 2005 first quarter, compared with 26.5 percent in the fiscal 2004 first quarter.
liquidity
at the end of the fiscal 2005 first quarter, the company had no short or long-term debt and a cash positiin the fiscal 2005 first quarter, compared with 48.6 percent in the fiscal 2004 first quarter. catalog net sales represented 19.8 percent of the company's total net sales in the fiscal 2005 first quarter, compared with 26.5 percent in the fiscal 2004 first quarter.