In its hard line policy, Levi Strauss (India) Private Ltd, Indian subsidiary of Levi Strauss & Co. has decided to launch 100 to 150 franchisee retail stores annually for the next three years.
At present, company reaches to its clients through 100 exclusive outlets in India.
The company waits for Indian government's final clarifications on Foreign Direct Investment (FDI) in single brand retailing.
According to company sources, FDI will go a long way in promoting organized retailing in India.
However, the company does not want to initiate retailing on its own at this stage.
It is eager to build a long-term association with 25-30 franchisee partners and focus on product innovation, brand building, retail design and key store operations, said Shumone Jaya Chatterjee, Managing Director, Levi Strauss (India) Pvt. Ltd.
The interest in India as a sourcing hub has started picking up in the post-quota regime.
India is one of the prime sourcing locations in the Asia Pacific region, which is to grow by leaps and bounds in next few years, Chatterjee added.
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