Sara Lee Corporation names Branded Apparel executives

31 Mar '06

3 min read

Apparel retailer Sara Lee Corporation has appointed Lee Chaden to the position of Executive Chairman of Sara Lee Branded Apparel, and Richard Noll to Chief Executive Officer of Sara Lee Branded Apparel, effective from April 1st 2006.

Last year, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed between June and September, 2006. Once that spin-off is complete, the new company will be known as Hanesbrands Inc.

Brenda Barnes, Chairman and Chief Executive Officer of Sara Lee Corporation, said, "As we finalize our preparations to spin off Sara Lee Branded Apparel, it is important that we formalize the management organization that will lead the new company."

"Both Lee and Rich are proven business leaders who not only possess a wealth of global apparel industry knowledge and experience, but also have a strong track record of developing and executing successful business strategies," he added.

In their new roles, Chaden will concentrate on preparing the enterprise to be spun off as an independent, publicly traded company, including recruiting a board of directors to govern Hanesbrands Inc, while Noll will focus on managing the global business.

Chaden, 63, currently serves as an Executive VP of Sara Lee Corporation and CEO of Sara Lee Branded Apparel. He joined Sara Lee in 1991 as the North American President of Playtex Apparel Inc, which Sara Lee acquired that year. Over the next 10 years, Chaden held various leadership roles of increasing responsibility in Sara Lee's apparel organization.

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