These two symbolic elements are combined to form a spiral or barrel vault, a design that illustrates the universal ratios found throughout nature that Jockey designers are using as inspiration for prints and patterns.
"Three vines of life were chosen purposefully," says Herbert. "People from all cultures associate the number three with the triads of spirit-mind-body, art-science-religion, and past-present-future." Inspired by nature and ageless mathematical principles, the icon is a symbol of the future, Herbert concludes.
The new swirl icon embraces both the brand's heritage of comfort and its growth into the future.
Jockey's new global icon can be found on Jockey products (such as the 3D Innovations waistband), apparel hang-tags, online at Jockey.com and on brand marketing materials that are available around the world.
Jockey International Inc is a leading manufacturer and marketer of comfort apparel products sold in major department and specialty stores across the country. The products are also available in over 120 countries around the world. Located in Kenosha, Wisconsin, the 130- year old company is committed to quality, comfort, fashion, innovation and value.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
