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Limited Brands appoints Ed Bucciarelli as CEO & President
15 Jul '05
2 min read
Ohio based women's apparel store Limited Brands announced that Ed Bucciarelli, currently Group President, Accessories and Cosmetics for Liz Claiborne, Inc., will join Limited Brands as CEO and President of Henri Bendel, as well as the newly created role of President, Limited Brands Accessories.
As CEO and President of Henri Bendel, Bucciarelli will be responsible for Henri Bendel strategy, merchandising and operations. In the new role of President, Limited Brands Accessories, Bucciarelli will provide vision and strategy as well as merchandising expertise and development direction in the creation of accessories collections for Limited Brands.
Throughout his onboarding, Bucciarelli will have the opportunity to interact with the merchant leadership in each Limited Brands business to determine the size and scope of the opportunity, and will then work with Vice Chairman and COO Len Schlesinger, Group President, Apparel Jay Margolis and Chairman and CEO Leslie H. Wexner to determine the optimal organizational approach to capitalize on this significant opportunity. Bucciarelli will report to the Office of the Chief Executive.
"We are pleased to have someone with Ed's merchant, leadership and general management ability join our enterprise," said Wexner. "He brings to Limited Brands an impressive track record in the areas of commercialization and brand building. We are thrilled to have his accessories expertise and believe that there is an enormous opportunity to be realized in this area," said Wexner.
As CEO and President of Henri Bendel, Bucciarelli will be responsible for Henri Bendel strategy, merchandising and operations. In the new role of President, Limited Brands Accessories, Bucciarelli will provide vision and strategy as well as merchandising expertise and development direction in the creation of accessories collections for Limited Brands.
Throughout his onboarding, Bucciarelli will have the opportunity to interact with the merchant leadership in each Limited Brands business to determine the size and scope of the opportunity, and will then work with Vice Chairman and COO Len Schlesinger, Group President, Apparel Jay Margolis and Chairman and CEO Leslie H. Wexner to determine the optimal organizational approach to capitalize on this significant opportunity. Bucciarelli will report to the Office of the Chief Executive.
"We are pleased to have someone with Ed's merchant, leadership and general management ability join our enterprise," said Wexner. "He brings to Limited Brands an impressive track record in the areas of commercialization and brand building. We are thrilled to have his accessories expertise and believe that there is an enormous opportunity to be realized in this area," said Wexner.
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