News Flash

Global denim market snail paced, Rajiv Dayal

02 Jun '07

4 min read

The strategy MDL (and other Indian producers) are adopting is to continuously innovate, offer value added products and styling, based on European trends and fashions. In fact, Mafatlal Denim has a product development team and we strongly believe in leading the fashion rather than following it. To this end, we keep a tab on the latest global fashion and consumer trends by monitoring fashions and trends worldwide. This gives us an edge over our competitors”.

He also informed that 80-90 Percent of company's product fell into the non-basic category and caters to mid and upper segment. These differentiated products from MDL find their way into fashion driven European markets and Indian markets.

Dayal further added “As mentioned earlier, we have a strong product development group which analyses trends and directions in our key European markets and presents fashion forward collections the next year. This has helped in increasing our share in these markets”.

Talking about companies retail strategies for Indian markets the Managing Director said, “Having established ourselves in the denim fabric business, we are evaluating the garmenting business, as well as branding and retail opportunities in the Indian markets”.

Fibre2fashion News desk - India

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