Interviews
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
Download Now
News Flash
Celebrate Express adds 574,000 customers to database
27 Jul '07
3 min read
The decrease in revenue from fiscal year 2006 to fiscal year 2007 was driven entirely by the change in revenue for the Storybook Heirlooms brand, which declined $6.9 million in the year just ended.
This decrease was due to the wind-down of the brand, which was completed in April 2007. The Costume Express brand represented a growing portion of overall net sales during the year and increased 38% from fiscal 2006. Birthday Express brand net sales were up 1.3% from prior year as the Company focused on balancing growth with profitability.
The Company also recorded $560,000 of advertising revenue from web advertising sources during the current year representing a new revenue stream for Celebrate Express generated through monetizing customer website traffic. The Company had no comparable revenue in the prior fiscal year.
Click here to view more:
This decrease was due to the wind-down of the brand, which was completed in April 2007. The Costume Express brand represented a growing portion of overall net sales during the year and increased 38% from fiscal 2006. Birthday Express brand net sales were up 1.3% from prior year as the Company focused on balancing growth with profitability.
The Company also recorded $560,000 of advertising revenue from web advertising sources during the current year representing a new revenue stream for Celebrate Express generated through monetizing customer website traffic. The Company had no comparable revenue in the prior fiscal year.
Click here to view more:
Celebrate Express Inc
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
