"Warhol Factory X Levi's" collection at 'MAGIC', Aug 29-31
25 Aug '05
3 min read
"During his life, Andy Warhol not only wore Levi's but in 1984 he decided to make this iconic brand the subject for a series of paintings," said Michael Hermann, Director of licensing at The Andy Warhol Foundation. "They are thrilled with this new relationship and it confirms that everything Andy Warhol said, did, and wore was part of one creative vision that continues to influence popular culture."
As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently and secured a place in the public imagination. Warhol first came to New York as a young graduate of the Carnegie Institute of Technology in 1949 and worked throughout the 1950s as a commercial artist creating advertisements and designing store windows. In the years that followed, he produced tens of thousands of artworks in every possible medium: sculpture, painting, drawing, printmaking, film, video, photography and even literature.
Andy's cultural legacy lives on through his artworks and the works of The Andy Warhol Foundation and Andy Warhol Museum. The collection with the Levi's(R) brand is produced under a license from The Andy Warhol Foundation for the Visual Arts, Inc., a New York not-for-profit corporation which promotes the visual arts. The designs are based on Warhol's original works.
Levi Strauss & Co is marketing its products in more than 110 countries worldwide. The company designs and markets jeans and jeans-related pants, casual and dress pants, shirts, jackets and related accessories for men, women and children under the Levi's, Dockers and Levi Strauss Signature brands.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
