News Flash

New fall collection from Lands' End makes sure you won't

19 Oct '07

4 min read

Other favorites include the cardigan, turtleneck, cowl neck and crew. "Hiding the tummy" is the most important way sweaters flatter figures for the sweater lovers we surveyed (58 percent). Lands' End offers a new silhouette for its Deep V-neck Cotton Sweater for fall. Its just-below-mid-hip length offers flattering coverage, while its neckline draws attention up toward the face.

Four out of 10 sweater lovers mentioned new colors as a reason to splurge on a sweater. This season, Lands' End introduces a lush, sophisticated color palette of plums, loden greens and spice browns for early fall and a vibrant color palette including vista blue, bright melon and clear pink later in the season. These new colors are featured in Lands' End's incomparable Cashmere collection, which includesnumerous sweater styles and accessories to match.

When it comes to luxury and sweaters nothing compares to cashmere. Yet a surprising seven out of 10 women told us that they don't own a cashmere sweater. Not so surprising is that 30 percent of women have cashmere on their holiday wish list.

Lands' End offers the finest Inner Mongolian cashmere at an unheard of price under $100! Also new to the Lands' End Cashmere collection this fall are placed argyles, baby cables and jeweled cardigans. Not to be forgotten, the men's Cashmere collection gets an update with the new Ribbed Button Front Sweater Vest.

Men won't be left out in the cold at Lands' End. The Men's Sweater collection offers new twists on classic looks for comfortable, yet refined style. The favorite sweatshirt gets a makeover with the new Cotton/Cashmere Sweater.

Topstitch detailing creates a casual everyday look, but the fine quality of the cotton/cashmere blend pairs well with dressy gabardine. The Cashmere Shawl Collar Button Front Cardigan has a luxurious feel and versatile style.

The Lands' End Sweater Collection offers extended sizing in petite and plus for women and men. As the days get cooler, coordinating hats, gloves and scarves are available to complete the look. For an extra personal touch, Lands' End offers sweater monogramming.

At Lands' End the Fine Gauge Twinset is a perennial customer favorite and for fall there are three new styles – the V-neck, turtleneck and crewneck perfect for layering under a Field Coat or pairing with a chunkier sweater.

Cozying up in a sweater doesn't mean a bulky or shapeless look. A majority of women (63 percent) surveyed shared that sweaters are often a first choice because they are easy to wear to look good.

Given the variety of sweater styles available, there was a range of responses when asked which style women consider the most figure flattering. V-neck sweaters are considered the most flattering style according to the women surveyed (44 percent).

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