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Superior to work with Hartmarx to sell brands

25 Oct '07

2 min read

Superior Uniform Group announces an exclusive alliance with International Women's Apparel Inc, a subsidiary of Hartmarx Corporation to market and sell select branded clothing and accessories manufactured and marketed by the Hartmarx family of companies.

Superior will work with Hartmarx to sell the brands including, but not limited to, Palm Beach, Hart Schaffner Marx, Austin Reed, Perry Ellis, Tommy Hilfiger, Nicklaus, Hawksley and Wight, and Pusser's of the West Indies to the hospitality and lodging markets that are currently being served by Superior.

“We decided to ally with Superior due to their outstanding reputation for providing quality garments and service to the hospitality and lodging markets,” says Tom Hall, President of International Women's Apparel of Hartmarx.

International Women's Apparel's strategic partnership with Superior brings luxury trendsetting apparel to Superior's customers including contemporary and sophisticated women's-wear as well as branded high profile men's tailored clothing, dress accessories and sportswear.

“We are excited about the opportunity that this alliance brings to both companies," commented Michael Benstock, CEO of Superior. “The combination of our product line augmented by the Hartmarx products will bring to our markets what has long been demanded.

Our intent is to make the Hartmarx products available to a select group of customers by invitation only. This partnership will enhancean already outstanding world-class experience for Superior's customers. We look forward to a long and beneficial association with International Women's Apparel and Hartmarx.”

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