Slace strikes agreement for Everlast branded watches in Mexico
11 Oct '05
2 min read
Men's and women's apparel and accessories seller Everlast Worldwide Inc announced that it has expanded its relationship with Slace, S.A. de C.V. of Anahuac, Mexico by signing a licensing agreement for the launch of Everlast-branded watches in Mexico. Slace currently serves as Everlast's licensee for athletic and casual footwear and men's and women's underwear in Mexico. Watches produced by Slace will be sold through department, watch and jewelry stores.
George Q Horowitz, Chairman and CEO of Everlast Worldwide Inc, said, "Licensing program continues to gain momentum. Company is experiencing an expansion of relationships with existing licensees, indicative of the success they are enjoying with the Everlast brand name as well as its universal appeal. They continue to demonstrate that the Everlast brand possesses tremendous staying power and versatility in terms of its applicability to various product categories."
"The Everlast brand continues to enjoy a high degree of consumer recognition and awareness in Mexico, built in large part by the brand's tremendous heritage," said Yulek Weingers, Slace President. "Company's initial Everlast products were a resounding success with consumers and have emerged as mainstays in their respective categories. Given considerable experience in the watch market, they expect that Everlast watches will enjoy a warm reception from consumers."
Sporting goods and apparel maker & licensor firm Everlast Worldwide Inc also markets their products under the Everlast brand name. Since 1910, Everlast has been the top brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries.
Over the past 90 years, Everlast products have become the "Choice of Champions)," having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales.
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