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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
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News Flash
Kimberly-Clark launches Huggies Pure & Natural diapers
14 Apr '09
3 min read
To help create excitement around the launch of Enjoy the Ride Rewards, the Huggies Brand will be giving away a one year's supply of diapers every day for the next year. Moms who sign up to join the program are eligible to win this daily prize.
"During these uncertain economic times, providing moms access to a rewards program that enables them to have fun, talk to each other, and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes, is a win-win for both moms and the Huggies brand," said Jeff Dawson, vice president of the Huggies brand.
"The Enjoy the Ride Rewards program is designed to establish a strong relationship with moms as they begin their journey through motherhood - ultimately creating Huggies advocates, and thus loyal users of Huggies branded products."
"During these uncertain economic times, providing moms access to a rewards program that enables them to have fun, talk to each other, and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes, is a win-win for both moms and the Huggies brand," said Jeff Dawson, vice president of the Huggies brand.
"The Enjoy the Ride Rewards program is designed to establish a strong relationship with moms as they begin their journey through motherhood - ultimately creating Huggies advocates, and thus loyal users of Huggies branded products."
Kimberly-Clark Corporation
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