Specialty retailer Kuhlman launches online women's store
08 Nov '05
2 min read
Uniquely tailored Anglo-Italian apparel company Kuhlman Company Inc announced that it has augmented its ecommerce website, to include a women's store. The Company's women's line, which consists of approximately 125 items, is currently carried in 26 of the company's 44 stores. Based on a strong consumer response to the line, the Company has made the strategic decision to incorporate women's product in all doors.
Scott Kuhlman, Chief Executive Officer, commented, 'They are incredibly pleased with the consumer response to their line, which has a distinct, contemporary, European design. Just as they believe that they are filling a void in the market for men's tailored fashion, they are convinced that there is a similar opportunity to provide stylish, affordable, luxury for youthfully minded professional women.
They believe that their value proposition for this level of quality and price is unmatched in the market and that broadening consumer access to this line will be a significant driver of store-level productivity, will greatly enhance their growth prospects, and will reinforce the Kuhlman brand identity.'
Minneapolis based Kuhlman is a specialty retailer and wholesale provider of both men's and women's apparel, offered under the Kuhlman brand through company-owned retail stores and under private labels through other large retailers. Kuhlman opened its first retail store in July 2003 andnow operates forty four (44) retail stores in 17 states and in Washington D.C. Kuhlman's growth strategy includes offering men's and women's product at all opening stores. Kuhlman has approximately 175 employees and its corporate office is located in Minneapolis, Minnesota.
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