Cohen stated that the challenge for retailers and brands will be to recognize that there are significant differences in communicating and connecting with adults and children's special size needs. If retailers address this issue then capturing just a small percentage of this group will generate some significant growth in revenue.
Plus-Sized Children's Apparel: Insights and Opportunities answers the industry's important questions on consumer perceptions and preferences toward shopping for apparel for overweight kids, the size of the market segment these children represent, where they shop, where they want to shop and more.
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