Galit Wexler to lead Tefron Intimates sales in North America

18
Mar '11

Tefron Ltd, a leading producer of seamless intimate apparel and engineered-for-performance (EFPTM) active wear, announced important changes to its North American sales and marketing organization, including the appointment of Galit Wexler as VP North America to directly service intimate apparel customers, the hiring of the marketing firm BrandAxion let by Jeff Danzer, and the departure of Rebecca Zuber as Chief Marketing Officer.

Galit Wexler joins Tefron as a Vice President for North American sales with a strong background in the intimate apparel sector. Galit has worked worldwide designing and merchandising intimate apparel for over 10 years. Most recently, Galit served as Director of Design for intimate apparel at Abercrombie & Fitch, where she established their Gilly Hicks Intimates brand.

Galit was also responsible for the design process for Abercrombie & Fitch branded sleepwear and other intimate apparel. Prior to her work at Abercrombie & Fitch, Galit worked in design, product development and merchandising with Delta Galil Industries in NY and Israel and with Kenvelo in Prague. With her strong background in product development and merchandising in the intimate apparel, Galit will lead Tefron's effort in securing the company's foremost position among branded customers in the sector.

Commenting on Galit's new role with Tefron, Guy Zimmerman, Tefron VP Sales and Business Development said, "We are proud to announce Galit's appointment to lead Tefron's intimates' sales in North America. Galit is an accomplished professional who has worked in virtually all stages of intimate product development from design to sales, with extensive understanding of the industry and market leaders, I'm confident that Galit will significantly contribute to Tefron's service and performance with our leading intimate accounts."

Another essential element of Tefron's new sales and marketing plan is the hiring of Jeff Danzer and his team at BrandAxion, a New York based boutique marketing firm, to develop and execute Tefron's North American marketing strategy. Jeff Danzer is well known in the apparel industry for his provocative brand building tactics.

Jeff was the original marketing force behind 2(x)ist underwear, where his initiatives were widely credited with building what was a niche underwear line into an underwear brand powerhouse in less than 5 years. BrandAxion will work in conjunction Tefron's Israeli marketing team to drive and build the Tefron brand and to create a new marketing program in North America.

Commenting on the new sales and marketing initiatives, Tefron CEO Amit Meridor said, "Tefron is committed to regaining its leading position in seamless and performance apparel in all sectors of the industry. The changes announced are being made to directly address the different requirements of the diverse customer base we service. I would like to add my welcome to Galit Wexler who brings to Tefron such extensive experience in the apparel sector from her work in Europe, North America and Israel.

“I would also like to thank Rebecca Zuber for her work this past year as we began to rebuild our marketing effort and I wish her luck in her future chosen path. Finally, I want to say that we are very excited to be working with BrandAxion to strengthen Tefron's sales and marketing network in the U.S. market. I believe that they have the right ideas to help us implement the marketing phase of our turnaround program."

Tefron Ltd

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