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Everlast & Jacques Moret joins hand for men's apparel license

15 Dec '05

3 min read

Men's and women's apparel and accessories seller Everlast Worldwide Inc announced the signing of a new four-year license agreement with Jacques Moret Inc of New York City.

As of January 1, 2006, this new agreement grants Moret, a major supplier to the U.S. apparel market, a license for Everlast men's activewear, sportswear, outerwear and swimwear in the United States.

Moret will partner with M. Hidary and Company Inc for design, development and sales of the activewear portion of the license. M. Hidary has achieved great success with its many years of experience in the men's branded activewear business.

They will purchase certain men's apparel inventory owned by Everlast and assume other transitional costs associated with the men's business. Additionally, certain key sales, merchandising and operational personnel will join the new group.

Joey Harary, President of Jacques Moret Inc, stated,"Extremely excited with relationship with Everlast. Jacques Moret have every belief that they will be able to put the resources behind Everlast men's apparel that will result in a significant expansion of shelf-space and an increase in Everlast's brand equity; believe this will help women's business significantly, as well."

"Company will be working with M. Hidary and Company Inc. of New York to guarantee that Everlast men's active apparel business will be handled with the strong emphasis and ultimate expertise it deserves."

Seth Horowitz concluded by stating, "Licensing men's apparel to Jacques Moret will allow Everlast management to focus its talents and efforts on professional and retail boxing equipment and worldwide licensing businesses, which have achieved new heights during 2005."

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