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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
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Vijay Kumar presents fashion jewelry & accessory
13 Apr '06
1 min read
Novel jewelry designs made in silver, titanium and steel of a diamantaire B Vijay Kumar will be ventured into retail under the name Hoop through stand-alone stores as well as in shop counters in leading malls in a very affordable jewelry segment aimed to target audiences between the age group 18 and 35.
The designer will be using different materials such as leather in a progressively budding and cluttered Indian retail market.
He is optimistic while contributing stylish designs with an international finish to colored diamonds, treated diamonds, and gemstones to be marketed as high profile fashion and lifestyle accessory.
The stores to be opened in all leading metros and cities will provide European ideas and will use print advertisement and PR to create responsiveness.
The designer will be using different materials such as leather in a progressively budding and cluttered Indian retail market.
He is optimistic while contributing stylish designs with an international finish to colored diamonds, treated diamonds, and gemstones to be marketed as high profile fashion and lifestyle accessory.
The stores to be opened in all leading metros and cities will provide European ideas and will use print advertisement and PR to create responsiveness.
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