US' EcoSoul Home to expand footprints to Indian market

EcoSoul Home goods will also soon be available on quick e-commerce platforms such as Blinkit, Dunzo, and others.

The company is launching all of its global SKUs in India and concentrating on meeting the local demands of Indians, EcoSoul said in a press release.

India has a vast source of raw materials that are needed to produce a wide range of eco-friendly goods. Hence, EcoSoul Home believes that India has the potential to become a global manufacturing and development hub for environmentally friendly goods. To keep supporting the production, the company has more than 50 contract manufacturing partners signed up in India.

“We are excited to expand our footprints in the Indian Market as the country has the potential to be a global powerhouse of eco-friendly product development and manufacturing. India has shown a seismic consumer shift towards eco-friendly alternatives, with a tailwind from government policy and it is the best time to introduce our product range as per the market demand,” said Rahul Singh and Arvind Ganesan, co-founders of EcoSoul Home.

Priyanka Aeron, India managing director for EcoSoul Home, said, “We place paramount emphasis on sustainability, and India is at a stage in their path to it where EcoSoul Home’s entry in the market is bound to leave a mark that will be unmatched. We are excited to introduce new product lines to our customers that will help them lead fully eco-friendly lives.

“As Asia is growing more quickly than other continents, we at EcoSoul Home intend to offer Indian consumers high-quality products at reasonable pricing. Going forward EcoSoul will focus on the retail and B2B sides of the business while continuing to serve the D2C market.”

Fibre2Fashion News Desk (DP)