Coles Myer sales up 8.8% for 13 weeks ended April 24, 2005

23 May '05

6 min read

megamart reported a fall in sales of 1.8% for the quarter, which, although disappointing, was an improvement on q2 fy05. comparative sales were also down 1.8%. key areas of megamart's new customer offer have seen immediate sales improvements, with double-digit increases in new technology such as plasma, digital cameras, mp3 players and apple ipods. target continued to perform, delivering consistent sales growth of 6.8%. comparative sales increased by 6.3%. sales were supported by a successful massive home sale in march.

following a strong start to the winter season for women's apparel, as with other retailers, sales have been impacted by the unusually warm weather over an extended period. target's emerging footwear category also had unprecedented success during the quarter. the business will now focus on sustaining performance through incremental improvements, while continuing with its strategy of on-trend, quality ranges at affordable prices. officeworks reported sales growth of 12.5% and comparative sales of 5.6%. a highlight for the quarter was the well executed “back to work” campaign.

the business continued to strengthen its position in the sme market with the launch of its sub-brand officeworks businessdirect. offering fast, convenient service at competitive prices, officeworks businessdirect was created through the integration of officeworks direct and viking office products in february. early indications have shown officeworks businessdirecs position in the sme market with the launch of its sub-brand officeworks businessdirect. offering fast, convenient service at competitive prices, officeworks businessdirect was created through the integration of officeworks direct and viking office products in february. early indications have shown officeworks businessdirect has been well received by customers. outlook the fourth quarter is expected to continue to be highly competitive across all retail markets. we will be cycling high comparative sales growth rates across the group, including 6.2% for food and liquor in the final quarter of fy04. our non-food businesses will also cycle high comparative growth in the fourth quarter.

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