Ever since, America disqualified low priced Chinese shoes, Russian consumers have also become unsure of these products from China. Thus traders are facing difficulty in selling inexpensive shoes in Russia.
In order to dodge the market risk, international buyers are shifting from the low price to high-end shoes as now the key element is quality, not the price. Presently, overseas purchasing agents are demanding high priced shoes and in China, local manufacturers have also understood the necessity of quality shoes.
According to Dongguan city's information, affected by RMB appreciation, rise in cost of labor force and raw materials as well as anti-dumping and other trade barriers, DongWan city's shoe industry is facing difficulty to survive. The enterprises which used to export low price shoes, are finding it hard to manage their business. Few of these have started to shift their bases to neighbouring countries to keep up pace with the international standard and cope with the rising cost of production.
AoKang Group, the largest shoe manufacturer in China, has recently established AoKang Footwear Science and Technology Research Institute, with an investment of 60,000,000 yuan. This will be the first comprehensive research institute of Chinese footwear enterprises, with which the company can explore a brand-new path to enhance the technological element as well as the added value aspect.