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Canada Goose nominates Michael Armstrong to BoD

20 Jan '21
3 min read
Michael Armstrong; Pic: Business Wire
Michael Armstrong; Pic: Business Wire

Canada Goose, a manufacturer of performance luxury apparel, has announced the appointment of Michael D Armstrong, executive vice president, ViacomCBS, to the Canada Goose board of directors as an independent director, effective immediately, and the appointment of Scott Cameron as president, Asia-Pacific (APAC), effective April 1, 2021.
 
Armstrong, a 22-year veteran of the company, is currently an executive vice president, Worldwide Television Licensing & Operations, ViacomCBS Global Distribution Group, where he manages relationships with third-party studios and oversees the international sales teams for formats and CBS Newspath service. Previously, he served as general manager of BET Networks, where he oversaw strategy and operations, content acquisitions, multi-platform scheduling, marketing, corporate communications, strategy, finance, research and audience science. Armstrong is on the board of PRX, a non-profit media company specialising in audio journalism and storytelling and is member of the board of trustees at his alma mater Hampton University. He previously chaired the boards of Dance Theatre of Harlem and the National Association for Multi-Ethnicity in Communications (NAMIC). Armstrong is also a member of International Academy of Television Arts & Sciences and received an MBA at Chicago Booth School of Business.
 
“I look forward to Armstrong’s contributions as a Canada Goose board member, drawing on his extensive expertise in business development and operations throughout the entertainment industry and the world,” Dani Reiss, president & CEO of Canada Goose, said in a press release. “I am confident that his vast entertainment experience will provide a valuable perspective as we continue to execute on our long-term growth strategy.”
 
“I am honoured to join the board of directors at Canada Goose, which has grown into one of the world’s most coveted lifestyle and performance luxury apparel brands. I look forward to working hand in hand with my fellow board members and the management team to continue to propel the brand’s growth,” Armstrong said.
 
Scott Cameron joined Canada Goose in 2016 as chief strategy and business development officer and most recently served as president of the Greater China region. During his tenure, Cameron was responsible for the development and growth of the brand’s direct-to-consumer channels globally, successfully established Canada Goose’s presence in Asia, and assembled a world-class team. In this new role, he will oversee all marketing and commercial activity within the expanded APAC region, which includes Greater China, Japan, South Korea, Australia and New Zealand.
 
“Cameron has been instrumental in ensuring the highest level of operational excellence throughout our stores globally, building our business in Greater China and providing an exceptional level of support to the executive team for the past five years,” Reiss said. “This appointment is a reflection of his relentless efforts and the success he has helped to drive in the region.”

Fibre2Fashion News Desk (JL)

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