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CVRD coalition donates masks to farm workers

24 Apr '20

2 min read

Pic: CVRD Mask

Several established LA-based clothing companies have formed a coalition to make face masks with the mission of keeping local workers employed and donating masks to essential farm workers through a partnership with the United Farm Workers (UFW). The coalition, called CVRD, which stands for Covered, has initiated online sales of its masks at cvrdmask.org.

CVRD is focusing on sustainability and comfort. Several of the masks are made with Tencel, a natural bio-based fabric with antimicrobial and antibacterial properties. Each mask is washable to help reduce the amount of waste going into landfills. CVRD’s lead designer Deirdra Jones (Rendall Co) has spent weeks prototyping different designs for each mask before selecting the most breathable and comfortable ones to make.

CVRD is donating the masks to farm workers, a neglected group of essential workers that is critical to the food supply, as the coalition reported. CVRD is working with the UFW to ensure that donated masks are distributed to farm workers across the state of California. The UFW, founded by Cesar Chavez and Dolores Huerta, has been fighting for farmworker rights for nearly six decades.

CVRD is promoting the manufacturing of American-made masks to help rebuild the economy. By paying fair wages and following Covid-19 workplace protocols, CVRD is pursuing its goal of sustaining local businesses and employees during these difficult economic circumstances.

The coalition behind CVRD Mask includes: 9B Apparel, a manufacturer with 20 years of experience operating cutting and sewing operations in LA; Rendall, a designer of high-end apron wear and workwear manufactured in LA (formerly Jones of Boerum Hill); dRA clothing (dRA), an independent women’s clothing line based in LA; and Nouveau Fabrics, an LA-based supplier of fabric and prints to clothing manufacturers for nearly 30 years.

Fibre2Fashion News Desk (JL)

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