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Denim brand Sin teams up with Mohun Bagan & Hyderabad FC

Nov '20
Pic: Culture Clothing Pvt Ltd
Pic: Culture Clothing Pvt Ltd
Sin, one of the most loved youth fashion denim brands in India, has announced its association with ATK Mohun Bagan FC and Hyderabad FC—two of the eleven teams participating in the ongoing edition of the Indian Super League, the country's largest football league. The partnerships mark the brand’s maiden association with the teams ahead of Season 2020- 2021.

Sin is a brand that oozes youthful energy and zeal and is all about celebrating synergy which is synonymous with sports in today’s world and aims to further propagate this ideal through its esteemed collaboration with the two teams. In addition to participating in India’s largest annual football event, the brand has etched its name in the sports world, by signing on Hardik Pandya, a leading figure in the world of cricket and a remarkable sportsman, as its brand ambassador.

“Sin is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams, that perfectly encompass the youthful fervor that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport,” Vijaylaxmi Poddar, managing director, Clothing Culture Pvt Ltd, said.

Founded in 2012, the brand has always been about daring to dream, and exuding confidence, which is the true essence of football as a sport. Through the years, it has garnered a loyal following amongst the youth, and has won several honours owing to its unique clothing culture, sleek styling, and superior quality. Some of the noteworthy accolades include ‘India’s Most Trusted Brand Award’ by the International Brand Consulting Corporation, US in 2016, and the 'Best Emerging Menswear Brand' awarded by Lulu Group in 2017. The brand now only aims to take this a notch higher through the esteemed partnership in the sporting world.

Fibre2Fashion News Desk (RKS)

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