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EMU partners with BSN Sports and Under Armour

09
Jul '20
Pic: Eastern Mennonite University
Pic: Eastern Mennonite University
The Eastern Mennonite University Athletic Department has announced that it has entered into a five-year partnership with Under Armour, a distributor of branded athletic performance apparel, through BSN Sports. BSN Sports Collegiate Select will partner with company’s key vendors to provide apparel and equipment to colleges and universities across the country.
 
The agreement, which commences immediately, is part of BSN Sports Collegiate Select programme, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools.
 
The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities.
 
“Branding and partnerships have become essential elements of a successful athletics program,” EMU director of Athletics Dave King, said in a press release.  “Just as a unified approach to a game is important to a team, a programme unified around one brand reflects a commitment to excellence. The incentives, rebates and a one-stop shopping opportunity are exciting elements of this agreement with Under Armour and BSN. We are excited about the opportunities this partnership provides for our athletes, coaches, alumni and the broader campus community. We are proud to display the UA and BSN logos and wear their gear reflecting this partnership.”
 
“This agreement with Eastern Mennonite affirms our highest aspirations for BSN’s Collegiate Select programme: delivering elite, customised products and services to our college customers. We are excited to partner with the EMU Royals to elevate the performance and impact of their top-notch and growing athletic programme,” Bill Stote, vice president at Collegiate Select added.

Fibre2Fashion News Desk (JL)


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