Sports company Asics invests in a Japanese insole maker

09 Aug '21

2 min read

Pic: Shutterstock

Sports equipment company, Asics, has taken an unspecified stake in healthcare start-up, Japan HealthCare, which makes custom insoles working from photos of feet taken by smartphone. The acquisition was made through Asics Ventures, the brand’s investment subsidiary. Japan HealthCare was founded in June 2017 by Daichi Okabe, a podiatrist in Japan.

Japan HealthCare recently won the grand prize in the Asics Accelerator Programme, which was held from October 2020 through February 2021, Asics said in a media statement.

According to Asics, one of the strategic objectives in Asics’ mid-term plan 2023 is ‘Realisation of a sustainable society integrating business activities.’ Asics aims to enable a healthy and fulfilled mind and body for people all over the world and provide them with a sustainable
environment where they can play sports.

The investment in Japan HealthCare is in line with such Asics’ strategy, and Asics and Japan HealthCare will further accelerate their collaboration to realise a society where anyone can walk well for life and will start working together on demonstration trials by conducting foot check-ups targeting elementary and junior high school students. We intend to spread a culture of caring for feet during childhood through foot check-ups and create products and services to support children’s foot and future health, Asics said.

Fibre2Fashion News Desk (GK)

More Press Release News - Japan...