US' The LYCRA Company launches online customer portal

The LYCRA ONE portal includes latest innovations, fabric library, knowledge center, certification services and merchandising assets, allowing mills and retailers to collaborate digitally 

Prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection. Through the LYCRA ONE portal, users can source innovative fibre solutions using the digital fabric library. Users can also directly connect with mills to begin or expand on business relationships, learn about capabilities, and view product catalogues.

“The LYCRA Company has a rich legacy of innovation and we must embrace digital transformation. The launch of the LYCRA ONE portal leverages our connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch,” said CEO of The LYCRA Company, Julien Born.

LYCRA ONE features a knowledge centre where users can access exclusive content such as webinars, white papers, and videos covering new fibre technologies, industry trends, marketing, sustainability, and more. These resources help educate users on maximising the value of The LYCRA Company and its innovative solutions to deliver products that can meet their consumers’ needs and provide inspiration for new ideas.

Customers will discover innovative marketing and merchandising solutions through the LYCRA ONE portal, including brand assets and garment hang tags. Additionally, requests can be submitted for trademark license agreements and fibre certifications that help to reinforce the quality of products backed by the power of the LYCRA brand.

Fibre2Fashion News Desk (RKS)