Playboy's growing expansion into retail & entertainment at Las Vegas

24 May '05

4 min read

Brand-driven & international multimedia entertainment store marks Playboy Enterprises Inc has opened its first freestanding Playboy Concept Boutique in the United States at The Forum Shops at Caesars in Las Vegas.

The 2,000 square-foot upscale shopping destination, owned and operated under license by the Waikiki Trader Group, offers a collection of Playboy apparel, accessories and lingerie.

The Las Vegas location also will offer one-of-a-kind Playboy memorabilia items, select artwork, and vintage product from Playboy's vast archives. The Las Vegas store will be used as a template for Playboy's future stores, as well as retail concessions and lingerie areas.

In Fall 2004, Playboy also announced a partnership with the Palms Casino Resort and the Nine Group to develop and operate an entertainment destination to be located in the expansion currently under construction at the Palms Casino Resort in Las Vegas. The Playboy branded destination will open in early 2006.

"Playboy strategically selected the Forum Shops at Caesars in Las Vegas to debut our first U. S. store because it is one of the most successful retail shopping destinations in the world, in one of the most visited cities in the world," commented Christie Hefner, Chairman and CEO of Playboy Enterprises Inc "With our Playboy Boutique and the opening of our Playboy branded entertainment-destination in Las Vegas in early '06, it is clear that Playboy and Las Vegas are a powerful match, presenting the chance for consumers and visitors to experience all of the glamour, sexiness, style and fun associated with both."

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