Playboy's growing expansion into retail & entertainment at Las Vegas

24 May '05

4 min read

The Playboy Boutique, whose concept was developed by the WalkerGroup, an award winning retail design consultancy, offers a unique shopping experience to style-conscious men and women as well as Playboy fans and enthusiasts. ids architects, inc. who have also developed stores for leading brands such as Rolex and LeSportsac was responsible for the store design.

Unlike traditional retailers, the Playboy "Concept" boutique emphasizes a design-driven look, inspired by the spirit of the Playboy brand and representing concepts inherent to the iconic brand, Its fixturing was purpose-developed for Playboy, making the architectural elements "concepts" unto themselves, with furniture and fixtures inspired by Playboy iconography, such as cufflink-detailed tables and Rabbit Head chairs, enhancing the shopping experience.

Other design details that enable shoppers to immerse themselves in the Playboy lifestyle include, a plasma-screen video wall featuring archival and contemporary footage and a customized pebble cash-point countertop inspired by rocks from the famed Playboy Mansion Grotto.

Evoking the sexiness of the Playboy brand a stand-alone lingerie area sells Playboy's playful "Pink Label" and will house Playboy's sophisticated "White Label" lingerie collections, showcased on the mirrored tile walls and complimented with satin quilted upper walls, mixing glam with softness.

The memorabilia area of the boutique offers one-of-a-kind artifacsatin quilted upper walls, mixing glam with softness.

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