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Under Armour launches operations in India

06
Mar '19
Pic: Under Armour
Pic: Under Armour
Under Armour, Inc has announced the launch of its operations in India. The business, which will be operated through a fully owned subsidiary, will be run by Tushar Goculdas, managing director of Under Armour India. Under Armour is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories.

Designed to make all athletes better, Under Armour’s innovative athletic performance products will soon be available through franchised partner retail locations and e-commerce platforms. The brand’s first store is expected to launch in the coming weeks. The company’s products are worn by some of the world’s best athletes including NBA all-star Stephen Curry; golfer Jordan Speith; heavyweight boxing champion Anthony Joshua; actor/producer Dwayne “The Rock” Johnson; the most decorated Olympian of all-time, swimmer Michael Phelps; and principal ballet dancer Misty Copeland, among others.

“We look forward to introducing athletes in India to Under Armour’s performance athletic apparel, footwear and accessories – an incredibly important market as we continue to grow our brand around the world,” Jason Archer, managing director of Under Armour’s Asia-Pacific region, said in a press release.

"Goculdas’ extensive retail and consumer goods experience in India, the Middle-East and Africa brings a wealth of insights and strengths to our business. We are confident that his leadership and passion will help establish Under Armour as a favoured brand among athletes in the region," added Archer.

Before joining Adidas, Goculdas worked at Boston Consulting Group advising clients across automobile, consumer goods, consumer appliances, retail companies among others. He has also held roles at Colgate-Palmolive and Whirlpool.

Headquartered in Baltimore, Maryland, US, Under Armour’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness platform powers the world’s largest digitally connected health and fitness community. (RKS)

Fibre2Fashion News Desk – India


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