Home / Knowledge / News / Retail / 40% of Americans shopped direct-to-consumer in 2019: study

40% of Americans shopped direct-to-consumer in 2019: study

Jan '20
Pic: Shutterstock
Pic: Shutterstock
Forty per cent of Americans have made a purchase from direct-to-consumer (DTC) brands last year, according to a new survey from communications agency Diffusion. The study found 14 per cent of those shoppers made 1-19 per cent of their purchases from DTC companies. Another 2 per cent of respondents said they did almost all of their shopping through DTC brands.

DTC purchases overtook traditional retail in notable categories such as health and beauty products at 35 per cent, apparel at 34 per cent and technology and gadgets at 26 per cent. Leading reasons for choosing DTC purchasing over a traditional retailer was cost at 48 percent followed by fast, free shipping and easy returns at 43 per cent, the company said in a press release.

Social media or influencers accounted for 19 per cent of how consumers heard of the DTC brands, followed by print or online advertisements at 18 per cent, word of mouth from friends at 15 per cent and print or online reviews at 14 per cent. About 9 per cent of respondents also reported hearing of DTC brands through podcast advertisements.

Though DTC was popular, the survey also found that consumer had interest in visiting a DTC’s physical store. As many as 37 per cent of those studied wanted to visit a physical shop to get a sense of the product, 32 per cent wanted to visit for convenience, and 28 per cent wanted to receive the product right away.

Another 27 per cent expressed interest in visiting multiple DTC brands in a single location. Even with those options, over 26 per cent of Americans still look for positive reviews or media coverage before making a DTC purchase.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Sep 2021

Global economic recovery continues but remains uneven: OECD

The global economy is growing far more strongly than anticipated a...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

President Biden plays down probability of US-UK trade deal

US President Joe Biden has played down the chances of a post-Brexit...

Pic: Shutterstock

Textiles | On 23rd Sep 2021

ADB revises down Cambodia’s growth forecast, sees rebound in 2022

Cambodia’s economy is projected to grow by 1.9 per cent this year...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

India-EU Summit, Representatives

India-EU Summit

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search