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Amazon, Aldi, M&S Simply Food UK's most loved retailers
03 Feb '20
2 min read
Pic: Savanta
Amazon, Aldi and M&S Simply Food have topped the list of most loved retailers in the United Kingdom, according to a new study of 96,000 consumers by market research company Savanta, which said the three brands are unified by customer connection: they’ve all nailed one or more of the key factors in retail: value, a clear product advantage and convenience.
Amazon leads with convenience, Aldi offers great value for money and M&S Simply Food tempts customers with its premium, yet accessible, and innovative range, the company said on its website.
The research, which rates the top 100 retailers by how loved they are by consumers, also identifies a direct correlation between an emotive brand connection and commercial return.
Brand love has a positive impact on customer word-of mouth and commitment, as well as the willingness to pay a price premium. A loved brand is also more likely to be forgiven in the instance of a poor experience.
The study reveals the dominance of brands who win at convenience–most notably those with strong online presence. The internet has disrupted retail in many ways and particularly around the psychology of ‘convenience’. Amazon overwhelmingly is winning online, and is the driver of change.
Beyond convenience, showing a retailer offers value is a distinct advantage, the study suggests. Discounters such as Aldi, in second place, have created a connection with UK consumers. M&S, too, emerges as the one positive aspect of the brand in the last few years with its indulgent premium offer and innovation through its Plant Kitchen range.
Amazon leads with convenience, Aldi offers great value for money and M&S Simply Food tempts customers with its premium, yet accessible, and innovative range, the company said on its website.
The research, which rates the top 100 retailers by how loved they are by consumers, also identifies a direct correlation between an emotive brand connection and commercial return.
Brand love has a positive impact on customer word-of mouth and commitment, as well as the willingness to pay a price premium. A loved brand is also more likely to be forgiven in the instance of a poor experience.
The study reveals the dominance of brands who win at convenience–most notably those with strong online presence. The internet has disrupted retail in many ways and particularly around the psychology of ‘convenience’. Amazon overwhelmingly is winning online, and is the driver of change.
Beyond convenience, showing a retailer offers value is a distinct advantage, the study suggests. Discounters such as Aldi, in second place, have created a connection with UK consumers. M&S, too, emerges as the one positive aspect of the brand in the last few years with its indulgent premium offer and innovation through its Plant Kitchen range.
Fibre2Fashion News Desk (DS)
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