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Asos announces trial of See my Fit augmented reality tool

20
Jan '20
Pic: Shutterstock
Pic: Shutterstock
Asos, a British online fashion and cosmetic retailer, has announced the trial of See My Fit, an augmented reality (AR) tool developed in partnership with Israeli AR company, Zeekit, which offers customers a simulated view of a product in different sizes and on different body types. Zeekit develops cutting edge experiences for omni-channel fashion companies.

See My Fit will help customers make more informed purchasing choices, by showing how products look on models that more closely reflect individual customers.

Asos is the first retailer in Europe to trial the technology. Simply by clicking the See My Fit button on one of the 800 dresses involved in the trial on desktop and mobile web, Asos customers will be able to choose to view that dress on a range of 16 models in sizes 4 to 18. When a customer selects a model, See My Fit digitally maps the product onto that model in a realistic way, taking account of the size, cut and fit of each individual garment. The resulting images appear similar to real photographs, according to Asos.

“With this trial of See My Fit, we’re using the latest in AR technology to put the power in our customers’ hands, so they can choose to view a dress on the model that they most identify with, in a way that wouldn’t be possible using traditional model-shooting techniques,” Tim Carey, senior content manager at Asos said.

“Together with Asos, we have a shared mission to make online fashion as personalised and easy-to-use as possible for customers. With our patented, artificial intelligence-based AR technology powering See My Fit, we can connect the dots between what you see when shopping and what you receive at home, giving customers more confidence in purchasing the products they love,” Yael Vizel, CEO at Zeekit said.

Fibre2Fashion News Desk (GK)


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