Home / Knowledge / News / Retail / NPD assesses tariff impact on US sales across categories

NPD assesses tariff impact on US sales across categories

14
Sep '19
Pic: NPD
Pic: NPD
US buying decisions will be affected less by household income or cost and more by whether a product is considered a ‘necessity’, according to a report from The NPD Group, which maps more than three dozen general merchandise categories against the relative potential impact of tariffs and offers insight into the effects of tariffs in force in select categories.

Sales in automotive categories, men’s and women’s underwear, skin care, and baby gear will respond less to price increases from tariffs, as consumers consider them necessities, the report, ‘Navigating Pricing in a Post-Tariff World’, said.

The largest expected sales impacts from price increases will likely occur in categories that consumers consider ‘nice to have’, such as bicycles, handbags, luggage, watches, games, televisions and headphones.

NPD is already observing sales reductions in some of the categories where tariffs were introduced in 2018, the market research company said in a press release.

The average selling price of items in a category does not predict the consumer-reported potential for sales impact from price increases. High- and low-priced items appear in all category groups, regardless of the expected magnitude of the tariff impact. However, higher prices do correlate somewhat with increased odds of delaying a purchase. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Sep 2020

Jakarta eyes 0.4% growth in textile-chemical-pharma sector

Indonesia has targeted 0.4 per cent growth in the chemical,...

Pic: Shutterstock

Apparel/Garments | On 23rd Sep 2020

Sri Lankan apparel sector could lose 100,000 jobs in 2020

The Sri Lankan apparel industry could lose up to 100,000 jobs this...

Pic: Shutterstock

Retail | On 23rd Sep 2020

Ascena Retail achieves key milestones in restructuring

The US bankruptcy court for the Eastern District of Virginia recently ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search