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Retailers not ready for advanced mobile experience: study

22
Aug '19
Pic: Shutterstock
Pic: Shutterstock
Retailers are not prepared to support the next wave of technologies like artificial intelligence (AI), chatbots and artificial reality (AR) as part of their mobile engagement strategy, according to a new survey from WBR Insights, the custom research division of London-headquartered Worldwide Business Research. The survey covered 100 senior retail executives.

Only 9 per cent respondents said they were able to support these features, while more than half (52 per cent) are not. The greatest barriers to their implementation: budget (64 per cent), lack of internal resources (55 per cent) and the lack of executive buy-in (42 per cent), according to a press release from the company.

Created in cooperation with retail-solution providers Arm© Treasure Data™ and mobile marketing platform Vibes, the report, titled, ‘How New Tech is Creating Seamless Mobile Shopping Experiences’, seeks to understand the issues and opportunities that are top of mind for retailers with regards to their overall mobile customer retention and engagement strategies.

The respondents felt that mobile payments (60 per cent), AI and chatbots (48 per cent) and on-demand same day services (47 per cent) have the most potential for improving the mobile e-commerce experience for consumers.

Augmented reality (27 per cent), voice recognition technology (25 per cent) and progressive web apps (PWA; 22 per cent) are the technologies that most retailers are actively evaluating for implementation in the next 12-24 months. (DS)

Fibre2Fashion News Desk – India


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