Denmark's fashion brand Ganni adopts NewStore's omnichannel platform

22 Mar '22

2 min read

Pic: Ganni

NewStore has recently announced that Ganni — a Danish fashion brand — is using its omnichannel platform to power the shopping experience across Ganni stores. By leveraging NewStore’s mobile point-of-sale (mPOS), order management, store fulfilment, and clienteling service, Ganni’s stores can now cater to its community of customers, offering global omnichannel capabilities through associates who use an iPhone.

With its enterprise order management system, NewStore gives Ganni employees access to customer, order, and store inventory information, all in a single view. The data is unified into one source and accessible via mobile, making global omnichannel operations like store fulfilment possible. On the front-end, mPOS enables associates to process in-store and endless aisle transactions anywhere on the store floor. Ganni employees can also see clienteling data, including a customer's past purchase history across channels and countries, enabling them to offer a better overall shopping experience. Ganni associates are also able to fulfil buy-online-pickup-in-store (BOPIS) orders using only an iPhone. All these capabilities are powered by NewStore's pre-built integration with Salesforce Commerce Cloud, NewStore said in a media release.

Ganni is rooted in its Scandi 2.0 sense of style. It sells apparel and accessories in more than 600 luxury retail stores, including 24 of its own concept stores located across the United States and Europe. Through the NewStore platform, Ganni can more easily manage sales and returns as well as inventory more responsibly through two fast, easy-to-use iPhone apps. Ganni associates can also collect valuable customer information at their fingertips, which has resulted in a 900 per cent increase in its average customer data capture rate at the POS.

"With NewStore, Ganni now offers a truly global, modern shopping experience. The platform is not only the lightest tech stack I have ever seen for retail but also the most powerful. If we want to spin up a new store, we can do it with just a box of iPhones. It's practically unheard of," Anders Lindberg Madsen, product owner, unified commerce platform, Ganni, said.

"NewStore now has customers operating in more than 55 countries. Brands such as Ganni leverage NewStore to ensure seamless omnichannel wherever they operate globally. By replacing its existing tech stack with our platform, Ganni’s store associates have real-time customer, order, and inventory data at their fingertips, enabling them to create amazing shopping experiences everywhere," Stephan Schambach, founder, and CEO, NewStore, said.

NewStore provides omnichannel-as-a-service for retail brands worldwide that want to accelerate their digital transformation.

Fibre2Fashion News Desk (SF)