American Eagle to trial Shopkick's real-world shopping app

17 Jan '14

3 min read

By working with the 100 stores that have the highest traffic across the U.S., this trial is designed to deliver the most data and learning on how consumers enjoy shopBeacon. These stores join Macy's installations in its San Francisco and New York flagship stores, which went live just before Black Friday 2013, and were the first live installations of any iBeacon/BLE technology at any large retailer worldwide.

To install shopBeacon, a retailer simply sticks the device on a wall or other flat surface. Each shopBeacon has a battery life of five years. The shopkick software developer kit (SDK) also makes it easy to customize and further personalize the ways brands and retailers interact with shoppers through their own store apps using shopBeacon.

Equally important, shopkick has built sophisticated proprietary technology on top of the iBeacon protocol into its shopBeacon, to make the scalability, security and location accuracy possible that are required for a commercially feasible retail solution.

Shopkick delivers high-value rewards, in a currency called "kicks," to shoppers for a variety of actions they take as they go about shopping: being present in stores, browsing and interacting with products, and purchasing at participating retail stores as well as right within the app. Shoppers can redeem kicks to treat themselves with store gift cards, a free coffee or dinner, handbags, song downloads, movie tickets, donations to charity and more.

Shopkick

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