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Bold Metrics announces Contactless Fit for clothing stores

May '20
Pic: Bold Metrics
Pic: Bold Metrics
Bold Metrics has announced Contactless Fit – an AI-powered solution for apparel brands to connect customers to clothes that fit them best according to individual body shape and size, without the need to try-on any actual clothing. The solution can be used both in-store and online to help apparel brands navigate retail challenges of a post-COVID world.

Contactless Fit is a first-to-market solution by Bold Metrics that easily integrates into the in-store experience to help shoppers find the right size without ever physically trying on the clothes. Customers simply answer 4-6 questions either on a stand-alone tablet or directly on their phone and Bold Metrics uses eight years of data and best-in-class machine learning algorithms to accurately predict a customer's best size. Along with recommending a size, Contactless Fit goes a step further to replicate the fitting room experience, allowing customers to understand how different sizes would fit on their body, allowing them to buy clothes based on their unique fit preference. Thus it takes into account individual fit and style preferences for a more personalised retail experience.

"At Bold Metrics, we've been focused on helping shoppers find their best fit through online shopping experiences where consumer access to the information regarding the size of a particular style is often limited. Now, we've seen demand for our technology in-store, to help retailers provide their customers with a seamless experience around finding their fit and sizing without access to a fitting room," said Daina Burnes, CEO of Bold Metrics.

Since COVID-19 is able to survive on surfaces, including clothing and packaging, providing a safe retail experience while encouraging customers to shop remains a top priority for retailers. Most shoppers are also reluctant to try on clothing that may have recently been touched or worn by others. Contactless Fit helps retailers communicate size and fit to their customers in the absence of fitting rooms, and could very well become the new normal.

Fibre2Fashion News Desk (PC)

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