Russian e-commerce platform Bitrix selects MySize's sizing solution

19 Jun '21

3 min read

Pic: MySize

MySize, the developer of smartphone measurement solutions, has announced a partnership with Bitrix, Russia’s largest eStore platform. MySize’s AI-driven sizing solution and personal fit recommendations will be made available to e-commerce sellers on the Bitrix platform, bringing highly accurate footwear and apparel sizing to millions of online shoppers.

Bitrix is Russia’s market leader in content management systems (CMS) for e-commerce businesses, serving an estimated 71 per cent of the industry. Russia-based online retailers use Bitrix, and millions of customers who shop on their sites have potential access to MySize’s online sizing solution. The solution has been proven to reduce returns by as much as 50 per cent, and increase average order value by as much as 30 per cent. MySize is a trusted partner of leading brands and e-commerce platforms including Shopify, WooCommerce, Lightspeed, Magento, and more, according to a media statement by MySize.

The highly accurate sizing integration is expected to dramatically cut down on the number of people ordering products that are the wrong fit for them, which is critical as apparel and footwear retailers contend with up to 40 per cent return rates. Providing customers with the correct size the first time means that MySize helps to transform orders that would have likely ended up as returns into successful sales where customers purchase products that they are significantly more likely to keep, MySize said.

Users of the MySize app, which leverages sensors already built into customers’ smartphones, can instantly obtain highly accurate clothing sizes in any brand’s apparel. While browsing online, customers can find out exactly which size of an item is the ideal fit for them from the comfort of their homes, without the need for a visit to a brick-and-mortar store. The app gives customers a perfect shopping experience free of dressing rooms and check-out lines while providing peace of mind around fit equivalent to physically trying on a product.

“Our company goal is to make things easier on both the consumer and the business. By providing customers with highly accurate sizing that takes the guesswork out of online shopping, we’re boosting their confidence and taking away the headache of potential returns before they happen. Our partnership with Bitrix is also important when it comes to helping stores compete. We're bringing advanced sizing capabilities leveraged by leading retailers to thousands of e-stores, many of them small businesses that will now be able to offer a superior customer experience,” Ronen Luzon, CEO, and founder of MySize said.

Fibre2Fashion News Desk (GK)

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