ATG (Art Technology Group Inc), whose technology powers e-commerce sites and corresponding e-marketing and customer service for the world's most customer-centric enterprises, on premise and on demand, announced that Urban Outfitters Inc, a leading lifestyle consumer products company operating under the Anthropologie, Free People and Urban Outfitters brands, has selected the Wisdom(TM)-enabled ATG Commerce platform to power its online storefronts.
Using the full ATG Commerce Suite, including ATG Merchandising, ATG Campaign Optimizer, which is ATG's marketing analytics system, ATG Search and the ATG Commerce Assist call center customer service option, Urban Outfitters will significantly increase the sophistication of its commerce site and supply its online customers with the same unique experience it provides in-store shoppers.
Michael Robinson, Managing Director at Anthropologie, said, "The success of our company comes from presenting our customers with a unique and highly personal experience in our stores."
"By using ATG to power our website, we expect to deliver an equally unique, personal and relevant shopping experience for our online customers. Our goal is to increase overall conversion and lay a structured foundation for future growth. We expect to have the flexibility to respond creatively to customer preferences and quickly adapt to fashion trends," Michael said.
ATG Commerce is powered by ATG Wisdom, the alternative to the traditional silo-based approach to commerce, marketing and service/support offered by other vendors. Whether it's a request for information, service, or support, an online transaction or an outbound campaign, Wisdom's holistic, cross-lifecycle approach to guiding customer interactions enables organizations to deliver the right mix of information, at the right time, using the preferred communications channel.
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