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IBM to create rich internet application for L.L. Bean's outerwear line

22 Dec '06

3 min read

IBM's Center for Solution Innovation Awarded for Best User Experience and Best Consumer Goods at the 2006 MITX Awards IBM announced that its Boston Center for Solution Innovation won two prestigious MITX Awards for Best User Experience and Best Consumer Goods experience. IBM received these accolades for the design and development of a new website feature for its client L.L. Bean, a leading retailer of quality outdoor gear and apparel.

IBM Global Business Services consultants applied their user experience design and technology development expertise to create a rich internet application for L.L. Bean's outerwear product line. In response to the way consumers find, browse and purchase their products online -- and to help generate excitement over a re-designed outerwear product line -- IBM helped L.L. Bean create this next-generation web experience.

The Holiday Outerwear Guide allows consumers to compare multiple product collections within multiple departments by product specification, color selection, and compare prices, without having to reload the page. This enables consumers to target the products that specifically meet their needs and helps to drive increased sales and strengthened customer relationships.

The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies.

Winners were announced in 25 categories, including five "Best of" awards, at a ceremony attended by more than 800 industry professionals held in November at the Boston Copley Place Marriott. Entries were judged by over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals.

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