IBM to create rich internet application for L.L. Bean's outerwear line
22 Dec '06
3 min read
"This year's award submissions showed the most impressive elevation of ambition in quality, functionality, creative and technological achievements we've seen to date," said Kiki Mills, executive director of MITX. "These awards provide a forum to showcase the finalists and winners, and acknowledge the sophisticated work that is being created locally for nationally and internationally recognized brands."
"IBM is a driving force in developing and designing innovative Web applications that help companies create easy-to-use online experiences," said Gorham Palmer, User Experience Director, IBM Global Business Services. "Our work for L.L. Bean provided a rich and compelling targeted online experience that helped to drive demand for its redesigned outerwear product line. The MITX Awards is an honor and demonstrates our commitment to provide our clients like L.L. Bean with the most innovative user experience design, tools and resources to drive traffic and sales."
IBM developed the new feature using Macromedia Flash technology to provide a rich, compelling and optimized user interface. The outerwear online component was integrated using IBM's WebSphere Commerce framework and leverages Java Server Pages to generate dynamic XML to feed the Macromedia Flash movie.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the industry and professional organization where technology, marketing and digital media intersect.
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