Sporting Life to deploy ATG Commerce OnDemand solutions

17 Jul '07

2 min read

ATG whose e-commerce suite powers more top online sellers than any other announced that Canada's premier retail destination has selected ATG Commerce OnDemand to power the creation of its new online retail Web site.

As Toronto's leading destination for sporting goods, athletic wear, footwear and fashion, Sporting Life is widely recognized for its superior customer service and personalized shopping experience.

With this relentless desire to create the most optimal shopping experience available throughout its stores, Sporting Life selected ATG as the only e-commerce provider who could extend that level of passion by creating the same kind of experience online.

Sporting Life currently has four prime retail locations throughout the Toronto and Collingwood area, but realized that it needed to create an online presence that would allow other potential consumers throughout Canada to tap into its personalized shopping experience.

With the creation of this online destination for consumers, Sporting Life customers will soon be able to experience all that every store has to offer, regardless of their geographic location.

“At Sporting Life, we pride ourselves on being completely dedicated to the customer by providing them with the shopping experience they have come to expect at any of our retail stores,” said David Russell, president, Sporting Life.

“What we will achieve with our online store by using ATG's Commerce OnDemand e-commerce suite is the same level of dedication to customer service and satisfaction, but to a much larger audience."

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