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Avery Dock-to-Stock RFID Item-level at RFID Journal-AAFA Summit

09 Aug '07
3 min read

A walkthrough exhibit that demonstrates item-level RFID from a simulated manufacturer's loading dock to a retail store will highlight the Avery Dennison presentation at the 2nd Annual RFID Journal/AAFA Apparel & Footwear Summit, August 20 – 22, 2007, The Metropolitan Pavilion, NYC.

The “dock-to-stock” demonstration will take place at Booth 116 and will run continuously during show hours. Included in the demonstration will be RFID infrastructure components and software from Vue Technology, and RFID readers and handheld devices from Motorola.

“Our dock-to-stock demonstration will show leaders in the apparel and footwear sector how intelligent labels with item-level RFID can speed supply chain throughput, enhance brand protection and increase on-shelf inventory accuracy,” reports Philip Calderbank, Director Global Marketing RFID & Security for Avery Dennison.

“Both retailers and garment manufacturers naturally seek evidence for a return on investment before committing to RFID. We will show how every step in the item-level RFID process can yield a benefit that directly links to improved store sales and order uplift to the manufacturer.”

Avery Dennison is the show's Cornerstone Sponsor. Calderbank will address a Leadership Forum audience with a presentation titled “Source Tagging & Implementing Item-level RFID at the Point of Manufacture.”

A second Avery Dennison exhibit, at Booth 101, presents a marketing theme that embodies thecompany's recent acquisition of Paxar and the resulting business advantages that the newly merged organization brings to the apparel and footwear industry. The theme is: “Avery Dennison + Paxar The Perfect Fit.” Business advantages include enhanced speed across the value chain, improved product quality, greater global scale, presence and resources, and increased responsiveness.

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