Fossil's Wrist PDA Software Store powered by Motricity
14 Sep '05
4 min read
Full range of watch maker Fossil is a design, development, marketing and distribution firm specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel.
Fossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Influenced by and incorporating a fifties Americana design into the brand image in an attempt to target value driven consumers, Fossil's concept paid off and the Company quickly emerged as the leader of a growing industry.
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