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Clothing retailer Brooks Brothers picks WebSideStory's Active Marketing Suite

16 Sep '05

2 min read

Leading provider of on-demand digital marketing applications WebSideStory, announced that Brooks Brothers the US's oldest clothing retailer has adopted its Active Marketing Suite to dramatically improve its online marketing and merchandising.

Brooks Brothers, has been using WebSideStory's web analytics service, HBX Analytics, since 2001 to better understand online visitor and customer behavior and to increase overall marketing return on investment.

The retailer will soon deploy WebSideStory's site search application, called WebSideStory Search (formerly Atomz Search), to provide faster, more relevant product search results and to increase conversions.

Brooks Brothers is one of a growing number of businesses to adopt the WebSideStory Active Marketing Suite, a pioneering collection of integrated, on-demand digital marketing applications.

The suite also includes keyword bid management and web content management. 'The fact that HBX Analytics and Search are completely hosted and integrated was a big plus for them,' said Lillian Posner, Director of E-Commerce for Brooks Brothers, which was founded in 1818 and has more than 160 retail locations. 'There are strong synergies between the two products that will help them better serve customers and increase sales.

HBX Analytics is an award-winning hosted enterprise web analytics service that provides actionable insight into customer behavior, including gauging the response to marketing campaigns, increasing site conversions and pinpointing online revenue-enhancing opportunities. Search is an on-demand site search application that enables marketers to guide and influence site visitors in finding the products and services they want.

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