Clothing retailer Brooks Brothers picks WebSideStory's Active Marketing Suite
16 Sep '05
2 min read
'Industry experts' agree that combining site search and web analytics is an extremely effective way to improve online marketing and e-commerce results,' said Rand Schulman, Chief Marketing Officer for WebSideStory. 'Their data shows that site search is more than twice as effective at converting visitors into buyers as standard navigation. WebSideStory is the first and only vendor to offer these two applications as part of an integrated suite of on-demand applications. WebSideStory is changing the dynamics of digital marketing.
Founded in 1996, WebSideStory Active Marketing Suite includes web analytics, site search, web content management and keyword bid management and is used by more than 1000 global enterprise companies. WebSideStory has won numerous industry awards, including Network Computing Editor's Choice Award for best e- commerce analytics service, and the top score in InfoWorld's review of major web analytics solutions. Jupiter Research recently ranked WebSideStory's on-demand site search application as one of the best in the industry.