Japanese firm Asics adopts SessionCam's consumer-focused solutions

29 Apr '21

3 min read

Pic: Asics

SessionCam, a Glassbox company, providing enhanced digital experience analytics for web applications, has announced a new strategic partnership with leading sports retailer, Asics, following a successful three-month pilot programme. Asics will adopt SessionCam’s consumer-focused solutions to increase online traffic, sales, and customer retention.

SessionCam’s digital solutions, encompassing conversion rate optimisation and in-depth analytics of consumers’ online behaviour, will be incorporated into Asics’ online sites to provide Asics’ customers with a unique and unparalleled digital journey. SessionCam’s solutions will enable Asics to anticipate and understand their customers’ needs through real-time analytics and decision-making heat maps. In the trial, SessionCam provided customisation options with regard to exporting data, setting variables, and integrating with Google Analytics, that allowed for quick segmentation of data, and provided Asics with unique insights. This enabled Asics to rapidly respond to site disruptions and ensure personalised, seamless customer journeys. The easily accessible data analysis also minimised the time to value and enabled Asics’ teams to consistently and efficiently add improvements to their development pipeline, according to a press release by Glassbox.

“SessionCam’s innovative technologies will ensure that Asics is able to offer personalised, uninterrupted and fulfilling journeys. SessionCam has already equipped our teams with an enhanced understanding of the traffic to our online sites, providing easily accessible data to enhance our digital operations. We are looking forward to deepening this relationship and further enhancing the service we provide to our customers,” Rick Hoving, senior site operations manager of Asics said in a statement.

“In today’s increasingly digital world it is crucial that retailers not only understand what digital customers are doing, but why they are doing it. We are excited to continue to add value to Asics’ online operations and ensuring Asics customers benefit from a streamlined service,” Kevin Goodings, CEO of SessionCam said.

“We are thrilled that a leading retailer such as Asics has decided to fully integrate SessionCam’s digital services. The pandemic has prompted a wave of new consumers online while also intensifying online shoppers’ demands for an immersive online experience. We are looking forward to ensuring Asics is fully equipped to rise to this challenge and deliver for their customers,” Yaron Morgenstern, CEO of Glassbox said.

SessionCam harnesses Glassbox’s AI-powered technologies, to provide True Customer Experience by equipping enterprises with a new generation of visibility over their digital platforms and ensuring that all departments across an organisation create seamless customer experiences. The company empowers retailers and enterprises to close the gap between the customer experience they strive to provide, and the actual experience that consumers face.

SessionCam was acquired by Glassbox in October 2020 and the combined company services hundreds customers worldwide, including six of the world’s largest banks as well as leading brands such as SoFi, Singapore Airlines, John Lewis, SuperDry, Admiral, and Experian to deliver more than a trillion digital journeys online annually.

Fibre2Fashion News Desk (GK)

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