150 brands sign up to exhibit at Neonyt 2022 in Germany

The list includes Dawn, Dedicated, Deuter, Flamingos’ Life, Givn, Got Bag, KnowledgeCotton Apparel, Kuyichi, LangerChen, Lanius, Mela, Mud Jeans, SKFK and many other internationally relevant brands from the sustainable clothing and accessories sector.

Sustainability and digitisation: the two overarching topics of Frankfurt Fashion Week are the DNA that makes up Neonyt. Fair fashion pioneers, established brands and sustainable newcomers will be coming together at Neonyt to define and disrupt the industry, fair organiser Messe Frankfurt said in a press release.

“A lack of transparency in textile supply and value chains and avoidable environmental pollution existed before the outbreak of the Coronavirus pandemic, as did manmade climate change. But in times of crisis, these global problems have shifted even more into the focus. The question we need to be asking ourselves now is how we can change the status quo and confront these challenges together,” said Olaf Schmidt, vice president of textiles and textile technologies at Messe Frankfurt.

Before being added to the exhibitor portfolio, labels that wish to exhibit at Neonyt have always had to undergo a sustainability and style check. In a several-page questionnaire, interested labels have to provide specific information about the ecological and social aspects of their products, including proof of certification from organisations like Bluesign, GOTS, Fair Trade or Oeko-Tex, as well as multi-stakeholder programmes or codes of conduct. They are also asked questions about their carbon and water footprints, their supply and value chains and their resource efficiency and innovative production cycles. Only companies that meet at least 70 per cent of the requirements may exhibit at Neonyt.

The tradeshow’s cross-sector community – agencies, buyers, retailers, marketing and CSR officers, business journalists and fashion editors – is therefore guaranteed the highest sustainability standards. The sustainability checks were developed and carried out in collaboration with Magdalena Schaffrin and Max Gilgenmann from Studio MM04. The founders of Studio MM04 also work as creative sustainability consultant and sustainability content consultant at Neonyt, the release added.

“Neonyt means thinking and acting in a holistic way – from the order business of our brands to the discussion panels at the Fashionsustain conference, best-practice examples in the Showcases and lifestyle insights during Prepeek down to the trend credentials of our fashion show. Fashion is more than just business and the same can be said for Neonyt too. Neonyt is all about community. Together we can create synergies and take a closer look at sustainability from all sides,” said Bettina Bär, show director of Neonyt.

“The entire brand concept of Dedicated is linked to sustainability, which is why Neonyt is the perfect platform for us to convey these values to wholesale customers and partners around the world. The upcoming show in January 2022 will mark the start of a new chapter for conscious fashion and make the topic even more mainstream as a reflection of the most recent global developments,” said one of the exhibitors Johan Graffner, CEO of Dedicated.

“We have a special relationship with Neonyt because it was the first trade fair that Got Bag ever exhibited at as a brand – and it was a huge success for us. That’s why our booth will be twice the size that it was back then. As we are a young brand that has grown in the past two years, we are really looking forward to meeting up with retailers and taking them with us on our journey. Along with face-to-face conversations, being able to touch products, try them on and experience them up close is more important than ever and we are motivated to communicate our mission to the world. And we have every confidence in Neonyt,” said Dominique Legatzki, head of sales at Got Bag, another exhibitor.

Fibre2Fashion News Desk (RR)